Social media is creating new styles, formats and expectations for interactive communication. The shift has gone from audience to friend.
This means that organizations and PR professionals must put a strong emphasis on new media and social media strategies. Blogs, RSS feeds, chat rooms and forums, Facebook, MySpace, LinkedIn, Twitter – they are all playing vital roles in developing today’s consumer. And every story is global.
It’s time to give up control of the message and begin participating in the new community.
UPCOMING EVENTS
Webinar Gaining Clicks Instead of Clips: Using Social Media and New Media for Publicity
Tues., June 23, 2009, 11a – 12p EST Click here to register.
Online Workshop Creating Search Engine
Optimized Press Releases Three 90-minute sessions
July 16, 23 and 30 (Thurs.) Click here for information.