One of the primary reasons companies state that they are spending money on advertising, search engine optimization and paid searches is Branding. But if you ask them what they are branding, they will say “our name.” While it’s a good idea to brand your company name and logo, you need to have clear messages of who your company is and what you promise to deliver to your customers.
Ever wonder how the great brands became great? They developed clear, consistent messages that everyone in the company lives and breathes. If you don’t have 5-7 branding promises that are the core message of what you do, you need this Branding Workshop. In this half-day exercise, your organization’s key personnel will work through a process to determine your branding promises and get you on the way to developing a strong brand for years to come.
This workshop helps you identify your top communication messages that appear in all communications, from press releases to web copy to brochures and proposals. This consistency of message develops a strong brand.
For more information, contact Jan Luongo, APR today at (813) 978-1992 ext. 222. Also, if you have a RFP or other proposal structure, please email your request to jan@alliancecommunications.net.
UPCOMING EVENTS
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When the media calls, are you ready for an interview? You might think you are.
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Saying you want to do social media and doing it are two very different things. Click here for more information.
BRANDING WORKSHOP
