You can’t ignore the fact that the Internet is taking over how we communicate. If you aren’t using Facebook, YouTube, Twitter, LinkedIn and other social media sites, you could be missing your audience completely. If you’re not making the best use of blogs, RSS feeds, search engine optimization and other new media tools, you’re also going to be left behind.
Do you have a Social/New Media Communications Strategy? Do you know what you’re going to say and do on that Facebook Group page? Have you thought about how you’re going to get new members? Are you following consumers’ comments on your organization?
These issues and more are addressed in a Social and New Media Communications Strategy that is typically incorporated into your existing Strategic Communications Plan. In many cases, it just never made the cut. It could be because your staff just didn’t have time, or the knowledge base. Maybe they’re just too busy with the day-to-day activities and just can’t look into the many Social and New Media Strategies available and their impact to your organization.
A Social and New Media Communications Strategy includes:
Analysis of available social media sites, their demographics, and how closely that matches your audiences.
Goals, objectives, strategies and tactics identified to create a step-by-step plan for implementing social and new media tactics.
Detailed implementation plan, budget and timeline.
Plan for analysis
For more information, contact Jan Luongo, APR today at (813) 978-1992 ext. 222. Also, if you have a RFP or other proposal structure, please email your request to jan@alliancecommunications.net
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SOCIAL/NEW MEDIA COMMUNICATIONS STRATEGY
