PR Professionals can't ignore the advent of the citizen journalist. You can no longer control your message -- you have to participate to be heard.

This 45-minute presentation will talk about the social media and new media applications and tools available to you and what you need to know about each. We'll talk about how you can work these new technologies into your PR communications plan and generate CLICKS as well as CLIPS.

You will learn:
• Enough about Facebook, Twitter and other social media sites to be dangerous,
• How to work social and new media into your strategy,
• What you need to know to get started with Search Engine Optimization of Press Releases,
• And, a handful of secrets to help you meet your publicity goals and grow your business!

PRESENTER:
JAN LUONGO, APR CPRC